527 – 21 Tips For Staying Focused On What Is Most Important

Every time I interact with someone who is building their own online business, I ask them… “What is the single greatest frustration that you are facing, right now, when it comes to growing your online business?”

One of the most common responses is FOCUS or LACK OF FOCUS. One person responded this question by saying… “I Have So Many Income Stream Opportunities, But I Can’t Seem To Stay Focused On One!” I totally understand this problem.

In this week's episode, I share how I've recently faced this exact issue of deciding where I needed to focus my time, effort and energy when it comes to a completely new set of income streams that I'm looking to pursue in the next year.

More importantly, I share 21 separate tips that will help you stay focused on what is most important to you.

 
Let's Work Together:
I mentor coaches, consultants and thought leaders through the transition from an unfulfilling day job to a profitable online business so that you can live the life of your dreams and do the work you feel most called to do in the world.

Over the past decade, I have had the privilege and honor of working with folks like Michael Hyatt, Pat Flynn, Amy Porterfield, Ray Edwards, John Lee Dumas, Dan Miller and thousands of others on the successful launch of their audio podcasts. The most exciting part of my work, with many of these folks, has been helping them create and build a profitable online business around their podcasting efforts.

If you are ready to take your message, your business and your life to the next level, check out my Work With Me page to see how we can work together.

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526 – Ten Reasons Why You Should Be In A Mastermind Group

Did you know that half of all businesses are closed within their first year, 80% are gone within five years and that 96% of all businesses fail within 10 years? That means that only 4% of a businesses last more than 10 years. That just means that they are “still standing,” even if they are not “profitable.”

I know just how difficult it is to get an online business off the ground. In 2008, I left a successful 12-year career as an insurance agent to pursue my own journey of full-time, self-employment, so that I could do the work that I felt most called to do in this world.

I am so thankful for all the sales training and customer service experience that those 12 years as an insurance agent provided. However, having lived a lifetime as an “employee” up to that point, I realized, real quickly, just how much I didn't know about what it took to actually own and operate my own business.

My first full year of full-time self-employment was riddled with self-doubt, overwhelm from all that I was being told I needed to do, and lack of clarity of what I needed to focus on next. As a result, that first year was the most difficult year, financially, that I have ever experienced in my lifetime.

I can tell tell you that those difficult times were definitely worth it. However, with that said, looking back from the perspective of knowing what I know today, I now realize that things didn't have to be quite so hard.

In this episode, I share how my involvement in a healthy mastermind group helped turn everything around for me and my business. I explain what a mastermind group is and the ten benefits that you would receive by getting involved in a healthy mastermind group for yourself.

Are You looking for a healthy mastermind group? Check out the details of my Next Level Mastermind.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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525 – The Step By Step Formula For Achieving Your Goals

Growing up, I had always been taught that New Years Resolutions simply don't work. The idea is that in the new year, a person will resolve to get rid of an undesired habit, to accomplish a personal goal or to commit to something that will improve their life in some way.

As a young guy, I had attempted to set lifestyle goals for myself. However, somewhere around middle school, I became convinced that everyone was right… these things just don't work.

Unfortunately, as a result, I had pretty much given up on “goal setting” all-together. Well, that's not completely true. There were times when I had a strong desire, where I set my mind on a goal that I wanted to achieve and where I remained focused on that goal until I achieved the outcome that I desired. However, these experiences were random and were not a part of any sort of “routine” of goal setting in my normal life. However, that all changed in 2009!

It was in 2009 that I was first introduced the to step-by-step formula for achieving any goal that you remain focused on. In this podcast episode, I share how I immediately put that step-by-step formula to the test and the results that I got from that test.

Since then, I've been HOOKED ON SETTING GOALS and have achieved so many things that, when I look back, I am amazed at what I've been accomplished. In this episode, I share the step-by-step formula that you, also, can use to achieve any goal that you decide to remain focused on.

Note: As the episode progressed, I realized that I wanted to add a fifth step the original four step process. Below is a list list of the revised five step formula for achieving your goals.

Step 1 – Believe it is possible.
Step 2 – Decide to set it as a goal.
Step 3 – Write it down.
Step 4 – Tell others about it.
Step 5 – Work the plan as it becomes available.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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524 – Why You Need To Become An Expert At Saying No And How To Do So Effectively

In this episode, I share why every self-employed business owner must become a master at the art of saying NO and how to do so effectively.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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523 – How To Attract Your Ideal Customer

In my years of coaching podcasters and those who are building an online business, I'm often asked “How Do I Grow My Audience.” I have all sorts of ideas for actually growing your audience.

In this episode, I actually share tips that will help you attract your ideal customer and I explain why I feel that this is a much better goal to pursue.

The Tips Shared In This Episode

1) Get VERY Specific About You Your Ideal Customer Is.

2) Learn About Your Ideal Customer's Problems Through Conversations & Surveys.

3) Create Content, Products & Services that solve the problems that you have discovered.

4) Adopt The Attitude That Every Person Matters.

5) Participate In Facebook or LinkenIn Groups Where Your Ideal Customers Hang Out. (Serve Only – No Self Promotion)

6) Attend and/or Speak At Live Events Where Your Ideal Customers hang out. (Serve Only – No Self Promotion)

Links Mentioned In This Episode

– Presentation Professor Podcast – http://PodcastAnswerMan.com/Diane

– Next Level Workshop (Building An Online Business – http://PodcastAnswerMan.com/nextlevelworkshop

– Next Level Mastermind Application – http://PodcastAnswerMan.com/mastermind

– Free The Dream Event – http://FreeTheDream.LIVE

– Cliff's Private SCORRE Conference Group – http://PodcastAnswerMan.com/group

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

 

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522 – How To Kick Self-Doubt To The Curb And Move Forward With Confidence

In this episode, I share 15 choices that I attempt to make, every day, that allow me to kick self-doubt to the curb and move forward with confidence.

Choice #1 – I refuse to compare myself to others.

Choice #2 – I will stop worrying about what others think or say about me.

– Affirmation: I refuse to concern myself with how others may judge me and my actions. I have been given divine access to the mind of Christ and Jesus has given me His Spirit to evaluate my own life and actions. (1 Corinthians 2:15-16)

Choice #3 – I will intentionally spend time with the right people.

Choice #4 – I will commit to a healthy diet of optimism

Choice #5 – I will take care of my body

– Getting plenty of sleep.
– Only eating foods that help maintain my desired energy level.
– Physical Activity can change everything!

Choice #6 – I refuse to see any challenge as being any bigger than it truly is.

Choice #7 – I will set a short term, immediate goal, and ACCOMPLISH IT RIGHT NOW!

Choice #8 – I will create an ongoing list of my prior successes

Choice #9 – I will celebrate every win. Big & Small

– Affirmation: Knowing that God is my #1 Fan, I am committed to being my own #2 Fan! I CELEBRATE all my accomplishments BIG and small. I give myself high-fives, I pat myself on the back. I give myself hugs. I dance with joy (If nobody is around). I FREAKING ROCK!

Choice #10 – I will remain focused on my WHY.

My Mission Statement:

My mission, first and foremost, is to pursue the life for which I was created.

I share experiences from my journey in life (my successes, failures, fears, hopes, dreams, etc), and what I am learning from these experiences, in an authentic and transparent way with the intent to provide education, encouragement and inspiration that motivates others to take their own life to the next level.

I am committed to generating the amount of income that allows me to meet the needs and goals of my family and to fulfill my mission in the world. I create content, products and services and promote the content, products and services of others, that add great value to people’s lives.

I am committed to setting new goals, achieving them and then sharing the results so that I may help others find ways of doing the same in their own life. I am constantly expanding my mindset of what is possible and always looking for ways to help others do the same.

I am a follower of Jesus who authentically attempts to live out my faith (though I may fail miserably at times) in a way that encourages others. When asked,I am always prepared to give a reason for the hope that I have in Jesus with gentleness and respect.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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521 – How To Cultivate A Healthy Relationship With Money And DRASTICALLY Increase Your Income

You've probably known several people, over the years, that where involved in an unhealthy relationship with someone and was simply unable to see all the warning signs that things needed to change.

Over the years, I've done a lot of one-on-one and group mentoring with people who are full-time self-employed, or who are pursuing self-employment, that are very much involved in an unhealthy relationship that is holding them back from achieving financial success in their business.

I'm not referring to their relationship with another person. Instead, I've notice that most full-time, self-employed, individuals seem to have a very unhealthy relationship with MONEY. All the warning signs are there. However, until they do something to cultivate a healthy relationship with money, they will never be able to generate great wealth.

In this week's episode, I share why I believe that every self employed person can cultivate a healthy relationship with money and DRASTICALLY increase their income by reflecting, daily, on six affirmations related to money.

Affirmation 1
– Money can provide value to everyone if we allow it to FLOW.

Affirmation 2
– I always have plenty of money for all the things I truly want.

Affirmation 3
– God's wealth circulates in my life in avalanches of abundance. All my needs, desires and goals are met instantaneously, for I am one with God and He is EVERYTHING.

Affirmation 4
– I am grateful for all the abundance I have and I invite even more into my life.

Affirmation 5
– I am financially wealthy. However it is not my power or strength that has produced this wealth for me. It is God who has gifted me with the ability to produce wealth. – Deuteronomy 8:17-18 (NIV)

Affirmation 6
– I AM RICH in this present world. However, I will not allow this to make me an arrogant person. I will not put my hope in my financial wealth, which is so uncertain. Instead, I place my hope in God, who RICHLY PROVIDES ME WITH EVERYTHING FOR MY ENJOYMENT. I am committed to do good, to also be rich in good deeds. I am a generous man who is devoted to sharing. – 1 Timothy 6:17-18 (NIV)

In Summary… For the past few years, I've made it a point to read these affirmations (and many many more) on a daily basis. Just recently, I was inspired by my great friend, Kent Julian, to use the REMINDERS APP on my iPhone to have these pop up on a daily basis.

Because of these daily affirmations, I've established a healthier relationship with money. As a result, I found that my income has increased drastically, week by week, month by month and year by year.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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520 – How I Remember Every Person I Spoke To At A Conference

In this episode, I share the following topics.
1) Why I am left the Apple Podcasts App (00:02:25)
2) Why I chose the Overcast Podcast App (00:28:26)
3) How I remember every person I met at the Tribe Conference (00:47:19)
4) Freed Up For My Zone of Genius A Majority of the Time (01:07:50)

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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519 – Interview With Gay Hendricks – Author of The Big Leap

Over the past four weeks, I have shared my unbridled excitement over the insights that I've received from diving deep into the concepts mentioned in the book “The Big Leap” by Gay Hendricks. In this week's episode, I'm super excited to share a conversation that I recently had with Gay, about his book.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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518 – How To Discover Your Zone of Genius – Ray Edwards Joins Me In Studio!

Ray Edwards

In this week's episode, I'm super delighted to have my great friend, Ray Edwards, in studio with me here at the Next Level Studio. We had a wonderful conversation about our Ray's initial reaction to The Big Leap and how I inspired him to take a second look at the book. Also, we discuss how to discover what your Zone of Genius is.

Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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517 – Einstein Time – A Conversation With Daphne Scott

I'm super excited to have Daphne Scott, host of the Super Fantastic Leadership Show, as my guest on this week's episode. I first met Daphne in February 2014 as a student of my Podcasting A to Z course. Just a few months later, Daphne had signed up for my first live event called the “Next Level One Day Business Mastermind.” That event turned out to be a pretty transformational event for both of us. Since then, Daphne has become a great friend and I'm honored that she was the first client who signed up for my $7,500 “Day With Cliff” mentoring package.

It just so happens that, for the show I helped Daphne launch, her co-host for, the first 121 episodes of her podcast, was Katie Hendricks, wife of Gay Hendricks, author of the book “The Big Leap.” It turns out that Daphne has been teaching, for years, the principles mentioned in this book that I've been so excited about. I invited Daphne to come onto the show to record a “conversation” with me about the things that have been going on in my life as a result of reading The Big Leap. After about 50 minutes, Daphne helps shed some light on the chapter that deals with Einstein Time.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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516 – Optimal Anxiety – A Conversation With Dan Miller

In this episode, I'm honored to be joined by my friend Dan Miller, author of the book 48 Days To The Work You Love and host of the 48 Days Online Radio podcast. Dan is the person who first introduced me to the book, “The Big Leap” by Gay Hendricks. I invited Dan to come onto the show to discuss a few of the concepts from the book. I hope you enjoy.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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515 – The Desire To Replace A 240K Stream of Income


In this week's episode, I share the most shocking announcement that I've published online since 2007, when I announced that I was leaving my career in insurance to pursue podcasting as a full-time career.

Items Mentioned In This Episode:
Podcasting A to Z
Building An Online Business Around Your Podcast
The Big Leap by Gay Hendricks

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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514 – Pursuing The Zone of Genius – Initial Response To “The Big Leap”

In this week's episode, I share my unbridled excitement over the insights that I've received from my first pass through reading the book “The Big Leap” by Gay Hendricks.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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513 – Fueled By Faith With A Desire To Set People Free

This week's episode is very different from the content that I normally share in this podcast. The main difference is that this week's episode is very “faith focused.”

I am in Anaheim, California for Podcast Movement 2017. My great friend, Phil Mershon had been wanting to have me as a guest on his podcast and I inviting him to come up to my room and we could knock out the interview while were both here at the event. Knowing that I needed to create an episode of my own this week, I asked Phil if he minded if I used the recording for my own show.

This episode is the actual recording of where Phil interviewed me for his “Man In The Pew” podcast.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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512 – Why Most Online Businesses Are Not Responsible or Profitable


Recently, my friend, Tammy Adams, provided a question for me to use as a topic for one of my YouTube VLOG episodes. However, when I started to think about how I would answer her question, I knew that the length of time that I wanted to spend answering this question, would make this better suited for a podcast episode.

Tammy's question was… “What do you think is the #1 reason people struggle to get their small businesses jump started and earning a decent income?” I share what I feel may be the top five reasons in this episode.

Here are a few reasons that I can think of.

They feel uncomfortable charging people money for something that comes so naturally to them. They feel that their “gifts and talents” should be offered freely to others.

They don’t feel confident in charging ENOUGH money for their products and services to allow them to operate a “profitable” and “responsible” business.

They have not been able to find the INTERSECTION between the MARKET PLACE and their gifts, talents, passions, experience, and areas of expertise.

They are too focused on where they are going to earn their next dollar and take little, to no, time evaluating where they want their business to be in the next five to ten years.

They failed to prepare for the fact that running a business requires more time than just doing the “activity” that generates their income.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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511 – Do I Really Need All This Stuff?


I recently published a video where I gave a tour of my Next Level Studio. This prompted one individual to write a comment on the video (which this person has since deleted). That comment said….

Cliff, you have a LOT of stuff. Do you really need all of that? I mean as a self proclaimed Christian, (I’m anti religion btw) couldn’t you help more people by doing more with less and donating all the money you put into that stuff? … It’s none of my business how you spend your money but I feel like some of you guys that teach entrepreneurship to guys who have little income are kind of rubbing your success in our faces. I know that’s not your intention but do you ever think about what you’re actually putting out there? (No I'm not your audience, and no I don’t have a podcast, and no I haven’t worked as hard as you online, but yes I work hard every day and face my battles as they come)

This episode is my response to the questions posed in this comment.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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509 – Batch Processing – Audio Vs Video – And So Much More

This is one of those episodes where I'm all over the place. I start by talking about batch processing. I talk about my recently experiences with video content production. I talk about audio verses video production for someone who is just getting started. There are a few other items dropped in there as well.

Links mentioned in this episode:
– My VLOG Playlist: http://cliffeotc.com
– My YouTube Channel: http://YouTube.com/CliffRavenscraft
– Casey Neistat's YouTube Channel: http://www.youtube.com/caseyneistat

Here are some videos that I've produced recently

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508 – The Awesome Benefits of Having Your Own Audio Podcast


Have you ever wondered why I'm so passionate about audio podcasting? Why I decided to pursue a full-time career in helping others launch their own podcasts?

I promise you, when I first made the decision to pursue this full-time, it wasn't for the money!

Sure, over the past ten years, working very hard to build this business, I now generate a great living from teaching others how to podcast. However, it is the the benefits that audio podcasting offers to those who have a MESSAGE that they want to get out into the world, that drives me to help others launch a podcast.

In this episode, I share eight benefits that an audio podcast offers that no other online platform can come close to delivering.

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507 – Pricing: They Are Not Paying You For An Hour of Your Time

In this episode, I share some thoughts about the mindset of what people are paying for when they hire you for an hour of one-on-one coaching and/or consulting. When people pay you (whatever amount), they are not paying for an hour of your time, they are paying for access to the years of experience, knowledge and wisdom that you bring to the table.

I hope that this episode will inspire you to create a document where you can begin to take an inventory of all the value that you bring to the table. As you continue to grow, learning and experiencing new things (Including Failure), you'll be able to add to this list, increasing the value that you have to offer others.

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506 – 7 Ways That Doubling Your Rates Will Double Your Success

The concept of “pricing” was one of the greatest sources of anxiety for me in the early days of building my own online business. Over the past decade, I've seen that “deciding how much to charge” is a huge pain point for others who are creating products and services.

Almost everyone undervalues what they do and have to offer and, as a result, charge way too little. In this episode, I share what I have learned from my own experience with pricing over the years. I explain why people actually want to pay you more money. Listen to this episode to learn seven ways that doubling your rates, overnight, will double your success.

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505 – Live Event Planning


In this week's episode, I'm joined my great friend, Tim Schmoyer from VideoCreators.com.

Tim has been working on the plans for his own live event and invited me to lunch to talk about how things went with my Next Level Workshop this past weekend. He wanted to know what I sort of things that I did that went really well, what would I do differently, etc.

I figured that there might be some of you who will eventually host your own live events and that our conversation would be valuable if it were recorded. That is what you are getting in this episode. Two friends, who each operate a very successful online business, sharing ideas and thoughts about planning live events.

I hope you enjoy.

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504 – The Fear Involved With Creating New Products And Services And Apple Podcasts New Tags


In this week's episode, I talk about the fear that is involved when you step out to expand into a new product or services offering. I also share how I get through the paralysis that can occur when doubt, anxiety and fear about whether or not this next venture will work or not.

I also share few huge announcements that came from Apple regarding some exciting new features to the Podcasting rss feed specifications and the much anticipated podcast stats analytics from those who listen via the Apple Podcasts Apps.

Note: New audio intro for the podcast created by my friends at Music Radio Creative.

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503 – Audio Branding – Creating An Intro For Your Podcast

In this week's episode, I talk about what “Audio Branding” is and the step-by-step process that is involved in getting a professional intro and outro for your podcast. I also share my own history of audio branding over the past 12 years.

If you are ready to take the audio branding for your show to the next level, I encourage you to check out my exclusive audio branding package with Music Radio Creative at PodcastAnswerMan.com/audio.

Want to start or grow an online business around your podcasting efforts? The first live event hosted here in the Next Level Studio is coming up next week on Friday and Saturday (June 16th and 17th). You can check out all the details at PodcastAnswerMan.com/NextLevelWorkshop.

Also, The next session of Podcasting A to Z is only a month away. Sign up today at PodcastingAtoZ.com.

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502 – A New Podcasting Conference & Using Twitter For Microblogging

In this week's episode, I talk about a new podcasting conference that is coming on the scene. It looks like PodCon is coming to Seattle Washington December 9th and 10th, 2017.

I share why and how I am currently using Twitter as a microblogging platform once again. You can follow me @CliffEOTC.

I share a few recent thoughts about using auto-responder content within my mailing list. And yes, I am still very much in love with ConvertKit.

I also include a very special personal plug of the week. Be sure to check out Kay Kopit's podcast.

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501 – A Month of Next Level Projects

In this week's episode, I share some of the amazing things that I've been working on, over the past few weeks, to take several areas of my business to the next level.

Links mentioned in this episode
– Next Level Workshop – PodcastAnswerMan.com/NextLevelWorkshop
– Podcast Answer Man Equipment Package – PodcastAnswerMan.com/equipment
– Divi WordPress Theme – PodcastAnswerMan.com/divi
– Caddie Buddie Telepromter – PodcastAnswerMan.com/teleprompter
– Prompter Software for iOS – PromptSmart.com

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500 – How We Created A Business Around Our Podcasting Efforts

To celebrate the 500th episode of The Cliff Ravenscraft Show (aka Podcast Answer Man), I invited a very special guest, my wife Stephanie, to join me. In this episode, we share our “Origin Story” or “Our Podcasting Journey” of how we turned something that started as a hobby into a very successful online business. We hope you enjoy!

Would you like to create an online business around your podcasting efforts? Or would you like to your existing online business to the next level? If so, we would love to invite you to join us at our Next Level Workshop hosted right here in the Next Level Studio. Click here for more information and to get registered.

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499 – My New Video Studio Gear & Next Level Live Workshop Announcement

In this week's episode I talk about some of the new video hardware that I got for the video productions that I do in my studio. Also, I give the first mention of my “Spend The Day With Cliff” package and my upcoming Next Level Podcasting Weekend Workshop right here in the Next Level Studio Training Space.

Mentioned In This Episode:
(Links Are Affiliate Links)
-Email me if you are interested in the June 16-17 Workshop.
-Email me if you are interested in a “Spend The Day With Cliff” session.
-Roland V-1HD Video Switcher – PodcastAnswerMan.com/RolandVideo
-datavideo HDR-1 h.264 video recorder – PodcastAnswerMan.com/VideoRecorder
-BlackMagic Web Presenter – PodcastAnswerMan.com/WebPresenter
-Ecamm Live Software – PodcastAnswerMan.com/ecammlive
-Canon HF-G40 Camera – PodcastAnswerMan.com/hfg40
-Shure PSM300 IEM System – http://PodcastAnswerMan.comPodcastAnswerMan.com/iem

*If there were any additional links or resources that I mentioned in this episode that you do not see listed above, please leave me a comment below and I'll gladly update the post.

Below is the video that demonstrates my new video gear in action.

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498 – Life Management: How Do I Fit It All In?

Jerry, a listener to the podcast, recently sent me an email that contained the following statements.

“God is using your podcast to help change my life – not an exaggeration. I just listened to “Will Watching TV Make or Keep You Poor?” and loved every minute of it… It might be something you've already done somewhere, but I would really like to hear you talk about how you fit all of life in; how you get the “big rocks” in, as I'm sure you know the parable of the jar and the rocks, sand, and water… You talk about working so hard, watching all this TV (and all these movies), listening to a ton of podcasts as well as other things AND having what sounds like a healthy family life…

I go to work, come home and spend some time with the family, struggle through a few things, go to bed too late, get up early and do it all again without really being able to make any headway. What little time I actually give to these things, I mostly end up jumping from one project to the next without anything to show for it.

A lot of this, I think, comes from just not knowing what I should be doing at given times and wondering if I've given enough time to the most important things, which is why I'd love to hear how you do it.”

This episode contains my response to Jerry's question.

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497 – Will Watching TV Make or Keep You Poor?

Recently, a friend of mine posted a quote from John Rohn that said “Poor People Have Big TVs. Rich People Have Big Libraries.” Over the years, I've seen a number of successful entrepreneurs who wear the fact that they don't watch television as a merit badge. I've even heard a few folks who have passed judgement on those who might enjoy binge watching a television series on Netflix.

In this episode, I share my very authentic response to this Jim Rohn quote. After that, I share a total of eight benefits that entrepreneurs can get by enjoying a great television show or more every now and then.

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496 – How much personal information should you share in your podcast?

In this week's episode, I answer a question from a listener who's mother had been diagnosed with dementia and where the content was sort of a journal of the mom's progress. Family members had expressed concerns about the details being shared in the podcast and this person wanted my thoughts on how much personal information is okay to share in a podcast.

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What A Deep Dive Editing Session Looks Like

Since December 2005, I've created over 30 of my very own podcasts with over 3,600 podcast episodes. As you might imagine, I've become quite comfortable behind the microphone.

In fact, I've developed a method of creating content that I call “Live To Drive.” What this means is that I simply hit record on my recorder, I include everything I want to have in my episode, into the episode, as I am recording (including intro, outro or any other audio clips), and when I'm finished, I simply stop the recorder and I don't do any editing on the episode at all. In these “Live To Drive” episodes, my audience gets to hear everything that happened during to recording of the episode without a single edit.

Now with that said, there are still times when I record a podcast where, afterward, I think to myself… “hmmm, I might want to do a bit of editing on this.” There have been some episodes where I recorded for as much as an hour and fifteen minutes and, after editing, the final episode that was released was only 43 minutes in length, after I finished cutting out significant portions of audio during the editing process.

Recently, I recorded a lengthy audio segment that I knew I wanted to include in episode 497 of Podcast Answer Man / The Cliff Ravenscraft Show. After recording it, I knew that I wanted to do a “deep dive edit” on this recording before allowing it to be published to my audience.

I decided to fire up my Facebook Live Stream to share my editing process with my community. Those who were watching live and who have watched the replay on Facebook said that they found this over the shoulder look into my process very helpful.

For this reason, I've decided to the recordings from my Facebook Live Stream with you here. You'll notice that I broke the process into two separate Facebook Live Streams. The reason for this is that in the middle of editing, I needed to leave to go have dinner with my family. After I returned for dinner, I launched the second live stream and finished the editing of this audio segment.

I hope you enjoy.

Part 1:

Part 2:

495 – Thoughts On Instagram And Facebook Live Streaming

In this week's episode, I share some thoughts on using both Instagram and Facebook live streaming for building deeper relationships with your audience.

Here are the links to the products mentioned in the episode.
– Mobile Phone Tripod – PodcastAnswerMan.com/mobiletripod
– Mobile Phone Ring Light – PodcastAnswerMan.com/ringlight
– Smart Lav Plus Microphone – PodcastAnswerMan.com/smartlav

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