Truly Passive Income:
In this week’s episode, I share a step by step breakdown of how I set up each part of the automation for my Black Friday through Cyber Monday Sale. After this setup process, my family and I headed out to NYC for Thanksgiving. I was away for five whole days and didn’t even take a laptop computer with me. Everything went as scheduled and I returned home, having generated more than six thousand dollars while I was away.

But Isn’t Discounting A Bad Idea?
Over the years, I have noticed that not many of my online marketing friends offer Black Friday or Cyber Monday sales. In fact, my friend, Derek Halpern from Social Triggers, created the following video three years ago explaining why offing discounts for these sales is a very bad idea.

In the episode, I share my thoughts related to the points that Derek brought up in the video above. I also share why I have continued to offer a Black Friday through Cyber Monday sale every year in spite of this advice.

 
 
Links Mentioned In This Episode
Email List Building Webinar: http://PodcastAnswerMan.com/emailwebinar
Podcasting A to Z Information: http://PodcastingAtoZ.com
ConvertKit Affiliate Link: http://PodcastAnswerMan.com/convertkit
New Kajabi Affiliate Link: http://PodcastAnswerMan.com/kajabi

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477 – How To Avoid Overwhelm, Stress And Burnout

by Cliff Ravenscraft on November 23, 2016

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When you are trying to get something new off the ground, there seems to be an ever increasing list of high priority projects that need to be accomplished. I know, from personal experience, that trying to do too much can be overwhelming, stressful and potentially lead to burnout.

In this week’s podcast, I share five steps that I have learned to take to avoid overwhelm, stress and burnout when it comes to consistently taking my online business efforts to the next level.

1. Commit to having a mindset of gratitude and positivity.
2. Consistently reprioritize your ongoing project list.
3. Choose one thing to focus on and say not to all other projects.
4. Embrace Grace. You can’t do everything!
5. Never neglect the top five priorities outside of work. (sleep, physical fitness, family, friends and recreation)

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476 – A Framework For Starting An Online Business

by Cliff Ravenscraft on November 18, 2016

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A few months ago, my great friend, Ray Edwards, shared a series of podcast episodes where he broke down the framework that he has developed for those who are looking to start an online business. I invited Ray to come and share the seven phases of his framework, with my community, in this week’s episode.

Ray Edwards’ Framework For Starting An Online Business

Phase 1 – Design Your Life: The idea is to ask yourself, what do you want your life to look like? What are you willing to do and what are you not willing to do?

Phase2 – Person-Problem-Pain: In this phase, you clarify who it is that you are wanting to serve, you decide what problem you want to solve for them and you discover what pains these people are experiencing related to this problem.

Phase 3 – Product: In this phase, you determine what products and services you plan to offer your customers. This could be one-on-one coaching/consulting, online/digital courses, physical products, etc. Also, in this phase, you should decide when you will make these products and/or services available.

Phase 4 – Copy: Everyone should be clear on the value and benefits that they bring to the table. Not only that, you should have pre-determined language at your disposal to communicate what it is that you offer. In fact, Ray suggests that “everyone should have a sales letter.”

Phase 5 – Marketing: Once you have your product(s) and you have you have your copy that clearly communicates the value you offer, it is time to begin marketing what you have to your target customers. This is where want to find out where these people hanging out? Better yet, where are they looking for solutions already? This is where can start building an audience with a blog, podcast and an email newsletter. This is where you begin setting up your landing pages and possibly even begin advertising.

Phase 6 – Optimization: In this phase, you take what you are already doing and focus on making it better. You try to improve email opt-ins and open rates. You try to optimizing conversations from your ad campaigns. Etc.

Phase 7 – Scale or Sale: When it comes to the SCALE of your business, is your business a mission or a means? When it comes to the SALE of your business, is your business even something that could be sold? Or are YOU the business? What is your number? What will you do after the sale?

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In this week’s episode I share my advice for those who feel that they missed their “window of opportunity” with New & Noteworthy. I also share the initial results following the official launch of my new email strategy.

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474 – A Fun Interview Format

November 3, 2016

In this week’s episode, I share my recent experience of being interviewed by my friend Dan Faulknor. Dan had just launched a new podcast called This Could Be Interesting. I had such a great time during this interview due to the format of his show and the software solution that he came up with to […]

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473 – Email Strategy Continued – 30 Reasons Why You Will Want To Join My Mailing List

October 27, 2016

In this week’s episode, I give a peak into the type of content that I’ll be sharing in my weekly podcast development newsletter over the next thirty weeks.

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472 – My Email Strategy Is Coming Together

October 20, 2016

In this week’s episode, I share the decisions that I’ve made as it relates to my email strategy.

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471 – Why I Switched From Aweber To ConvertKit

October 14, 2016

I’ve finally done something that I’ve been wanting to do for more than a year. I’ve moved my mailing list to ConvertKit (Affiliate Link) and completely deleted my Aweber account. In this podcast episode, I invite my great friend, Mark Mason, to join me so that I can share all the reasons for this change […]

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470 – Why You Should Attend Social Media Marketing World

October 7, 2016

The Power of Conferences In this week’s episode, I have a conversation with my great friend, Mike Stelzner. Michael is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind the single greatest social media conference, Social Media Marketing World. He is also host of the […]

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469 What I’ve Been Working On In My Business

September 29, 2016

Over the past several months, I’ve been sharing a lot about things that I need to do in my business and things that I want to do in my business. However, in this week’s episode, I talk about things that I have actually accomplished in my business over the past few weeks. In the episode, […]

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468 – What You Believe Will Shape Your Future

September 22, 2016

In this week’s episode, I share why I recently went three full weeks without listening to a single podcast episode. I also share one of the most valuable resources that I’ve created for myself that helps me to better process every decision I make in life.

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467 – Can You Really Change The World?

September 16, 2016

I was recently invited to be a guest on Leslie Samuel’s podcast. He had invited me to come onto his show to talk about the topic of how to sell high priced products from your blog. However, very early interview, Leslie decided to ask “Cliff, do you really think that you can change the world?” […]

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466 – How Luria Petrucci Saw Podcasting As An Opportunity To Change Her Life

September 9, 2016

In this week’s episode, I share an interview with Luria Petrucci (formerly known as Cali Lewis). Luria was one of the first video podcasters whose videos have been viewed over ONE BILLION TIMES. Luria transparently and authentically shared what her entrepreneurial journey has been up to this point. I am confident that you will enjoy […]

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465 – The Science of Achievement & How I Am Applying It To My Business

September 1, 2016

In this week’s episode, I share a few additional insights that I had picked up at the Tony Robbins event that I attended back in June. I have accomplished more in my business, and other areas of my life, in the past two month than I have in the past two years. I talk about […]

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464 – Leaving A Dream Job To Build A Dream Business

August 25, 2016

Back in episode 251, I had my great friend, Leslie Samuel, share an inspiring story of how he landed his dream job, as a college professor, directly as a result of consistently creating online content. Two and a half years ago, Leslie made the decision to leave his dream job to build his own online […]

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463 – The Next Level For My Digital Products Distribution

August 18, 2016

In this week’s episode, I share what I am doing to take my digital products distribution to a whole new level. I’m really excited about setting up my New Kajabi software. Over the next several weeks, some exciting things will start showing up at store.podcastanswerman.com.

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462 – The Decision To Start My Own Business

August 11, 2016

I’ve often told the story of just how much my wife, Stephanie, supported my decision to leave my career in insurance to pursue an career related to podcasting and technology. I’ve mentioned on several occasions, how she was the one who finally convinced me to make that decision. What if I told you that you […]

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461 – Keeping It Real

August 4, 2016

This is one of those episodes that would have never happened if I had not made a commitment to my community that I would publish a new episode of this podcast by 5am on Friday every single week. I’m thrilled that I did make this commitment because I consider it a huge honor to know […]

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12 Common Mistakes Made By Podcasters

July 30, 2016

I hosted a free webinar via a Facebook Live stream where I shared 12 common mistakes that podcasters make. Whether you’re a seasoned podcaster or just getting ready to launch your first podcast, the following video replay will help you take your podcasting efforts to the next level. Note: I did become aware that the […]

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460 – That Time I Felt Like A Complete Fraud

July 29, 2016

I was recently invited to be a guest on Tammy Helfrich’s Right Where You Are podcast. Over the years, I’ve been a guest on hundreds of podcasts. This interview was, by far, one of the greatest times that I’ve spent as a guest on someone else’s show. For those who are not familiar with how […]

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459 – How To Become Confident Behind The Microphone & The Power of Getting Started

July 21, 2016

In this week’s episode, I am honored to have Christina Canters from the Stand Out Get Noticed podcast join me for a conversation. Christina talks about the how she discovered her “sweet spot” in the online business space and how it would have never happened had she not first launched a podcast with a niche […]

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458 – I Can Control My Emotional State

July 14, 2016

In this week’s episode, I share one of the most powerful things that I learned at Tony Robbins’ Unleash The Power Within event. I learned that I can be in complete control of my emotional state and that I can intentionally choose to change my emotional state, in an instant, any time I choose to […]

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457 – Top Strategies Used By Today’s Top Ranked Podcasters

July 8, 2016

This week, I’m in Chicago speaking at Podcast Movement. In this episode, I share the outline of my talk where I share the top strategies that the top-ranked independent podcasters have in common.

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456 – Walking On Fire – A Full Review of Tony Robbin’s Unleash The Power Within Event

June 30, 2016

Stephanie and I have returned home after experiencing Tony Robbin’s Unleash The Power Within event. Hundreds of folks have reached out to me and asked us to share a full review of our experience. I’m delighted to have Stephanie join me for this episode as we share a very authentic review of the entire event.

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455 – Identity – The Importance of Knowing Who You Are

June 24, 2016

In last week’s episode, I talked about how excited I was to be heading off, this week, for the Tony Robbins event called Unleashing The Power Within. I also shared how excited I was about learning from one of his information products that I had purchased, called Creating Lasting Change. After hearing last week’s episode, […]

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454 – What I’m Doing To Take Things To The Next Level

June 17, 2016

In this week’s podcast, I share some personal insights into what I’m going to be focused on over the next several weeks and months ahead to take my own message, business and life to the next level. In the episode, I talk about the following. – A Tony Robbins Live Event. – A Tony Robbins […]

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453 – How I Completely Eliminated The Echo In My Studio Space

June 10, 2016

In this episode, I share how, after two years, I finally did something about the echo in my studio space. The video below is a great demonstration of just how much of an improvement has been made. Want to learn more about my experience with the sound absorption panels that I’ve installed? Click play the […]

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452 – The Entrepreneurial Journey of Mike Russell

June 2, 2016

Many times we admire how much success others have had through their lives. I’m amazed at how often people assume that those who have accomplished so much have done so with seemingly little effort. The reality is that what we see from our own perspective is not the whole story. If you dig deep enough, […]

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451 – Are You Married To A Specific Outcome?

May 27, 2016

In this week’s episode, I share the conclusion of the conversation, that I stated in last week’s episode, with my friend, Ray Edwards.

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450 The More Access I Have Gained To The Things I Used To Say I Want, The Less I Find That I Desire Them – A Conversation With Ray Edwards

May 20, 2016

This week’s episode is very unique. I’m sharing the audio from where my great friend, Ray Edwards, interviewed me for his podcast. I explain why in the open of the episode.

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449 You’ve Got A Story To Tell & The Value of Being A Guest On Other Podcasts – A Conversation With Aaron Walker

May 13, 2016

A Conversation With Aaron Walker I’m very excited to share a recent conversation that I have with my friend Aaron Walker. We talk about the difference between being a good story teller and understanding that you have a good story to tell. We also talked about mastermind groups and the value of being booked as […]

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Do You Want To Launch A Podcast? My next session of Podcasting A to Z starts May 23rd.

May 10, 2016

If you have been wanting to launch a podcast but have found it to be a bit of a challenge, please check out this video… My Podcasting A to Z group coaching program may be the ladder you need to reach the goal of successfully launching your podcast. Sign up today at PodcastingAtoZ.com

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448 – Getting Past Episode 007 And A Conversation With Joel Comm Regarding The Value of Snapchat

May 6, 2016

Getting Past Episode 007 An overwhelming majority of podcast that are created never make it past their seventh episode. In this episode, I attempt to encourage Susan B from the I Can’t Stop Spending podcast, to avoid contributing to this statistic. You see, Susan was a student in my March Podcasting A to Z coaching […]

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447 – Podcasting Purely To Entertain – A Conversation With Michael O’Neal

April 28, 2016

Podcasting Purely To Entertain In this week’s episode, I share a conversation with my friend Michael O’Neal from The Solopreneur Hour podcast. We discuss how he got into podcasting just for the joy of getting to interview interesting people and how he’s developed his own business model around his podcasting efforts.

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446 – My Biggest Takeaways From SMMW16

April 22, 2016

In this episode, I allow myself to do use the “live to drive” format to share my thoughts following my experience at Social Media Marketing World 2016. Update: I totally neglected to share two major takeaways from this event. Much like the others, these takeaways are about taking relationships to the next level. I had […]

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445 – Thoughts On Ambition

April 15, 2016

Back in September of last year (2015), I recorded a podcast episode titled “What do I want my life to look like in 10 to 20 years?”. In that episode, I shared some pretty loft dreams of what I might want my life to look like in the future. Since then, I feel that I’ve […]

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