517 – Einstein Time – A Conversation With Daphne Scott

I'm super excited to have Daphne Scott, host of the Super Fantastic Leadership Show, as my guest on this week's episode. I first met Daphne in February 2014 as a student of my Podcasting A to Z course. Just a few months later, Daphne had signed up for my first live event called the “Next Level One Day Business Mastermind.” That event turned out to be a pretty transformational event for both of us. Since then, Daphne has become a great friend and I'm honored that she was the first client who signed up for my $7,500 “Day With Cliff” mentoring package.

It just so happens that, for the show I helped Daphne launch, her co-host for, the first 121 episodes of her podcast, was Katie Hendricks, wife of Gay Hendricks, author of the book “The Big Leap.” It turns out that Daphne has been teaching, for years, the principles mentioned in this book that I've been so excited about. I invited Daphne to come onto the show to record a “conversation” with me about the things that have been going on in my life as a result of reading The Big Leap. After about 50 minutes, Daphne helps shed some light on the chapter that deals with Einstein Time.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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516 – Optimal Anxiety – A Conversation With Dan Miller

In this episode, I'm honored to be joined by my friend Dan Miller, author of the book 48 Days To The Work You Love and host of the 48 Days Online Radio podcast. Dan is the person who first introduced me to the book, “The Big Leap” by Gay Hendricks. I invited Dan to come onto the show to discuss a few of the concepts from the book. I hope you enjoy.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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515 – The Desire To Replace A 240K Stream of Income


In this week's episode, I share the most shocking announcement that I've published online since 2007, when I announced that I was leaving my career in insurance to pursue podcasting as a full-time career.

Items Mentioned In This Episode:
Podcasting A to Z
Building An Online Business Around Your Podcast
The Big Leap by Gay Hendricks

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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514 – Pursuing The Zone of Genius – Initial Response To “The Big Leap”

In this week's episode, I share my unbridled excitement over the insights that I've received from my first pass through reading the book “The Big Leap” by Gay Hendricks.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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513 – Fueled By Faith With A Desire To Set People Free

This week's episode is very different from the content that I normally share in this podcast. The main difference is that this week's episode is very “faith focused.”

I am in Anaheim, California for Podcast Movement 2017. My great friend, Phil Mershon had been wanting to have me as a guest on his podcast and I inviting him to come up to my room and we could knock out the interview while were both here at the event. Knowing that I needed to create an episode of my own this week, I asked Phil if he minded if I used the recording for my own show.

This episode is the actual recording of where Phil interviewed me for his “Man In The Pew” podcast.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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512 – Why Most Online Businesses Are Not Responsible or Profitable


Recently, my friend, Tammy Adams, provided a question for me to use as a topic for one of my YouTube VLOG episodes. However, when I started to think about how I would answer her question, I knew that the length of time that I wanted to spend answering this question, would make this better suited for a podcast episode.

Tammy's question was… “What do you think is the #1 reason people struggle to get their small businesses jump started and earning a decent income?” I share what I feel may be the top five reasons in this episode.

Here are a few reasons that I can think of.

They feel uncomfortable charging people money for something that comes so naturally to them. They feel that their “gifts and talents” should be offered freely to others.

They don’t feel confident in charging ENOUGH money for their products and services to allow them to operate a “profitable” and “responsible” business.

They have not been able to find the INTERSECTION between the MARKET PLACE and their gifts, talents, passions, experience, and areas of expertise.

They are too focused on where they are going to earn their next dollar and take little, to no, time evaluating where they want their business to be in the next five to ten years.

They failed to prepare for the fact that running a business requires more time than just doing the “activity” that generates their income.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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511 – Do I Really Need All This Stuff?


I recently published a video where I gave a tour of my Next Level Studio. This prompted one individual to write a comment on the video (which this person has since deleted). That comment said….

Cliff, you have a LOT of stuff. Do you really need all of that? I mean as a self proclaimed Christian, (I’m anti religion btw) couldn’t you help more people by doing more with less and donating all the money you put into that stuff? … It’s none of my business how you spend your money but I feel like some of you guys that teach entrepreneurship to guys who have little income are kind of rubbing your success in our faces. I know that’s not your intention but do you ever think about what you’re actually putting out there? (No I'm not your audience, and no I don’t have a podcast, and no I haven’t worked as hard as you online, but yes I work hard every day and face my battles as they come)

This episode is my response to the questions posed in this comment.

 
Want To Build A Successful Online Business Around Your Podcast?
If you have been attempting to generate an income around your podcasting efforts, but you are not consistently generating a minimum of $5,000 per month, I would like to invite to you attend the Building An Online Business Workshop here in my Next Level Studio. In this workshop, you'll discover the missing elements in your online business model. Not only will you learn what you need to do to take your business efforts to the next level, you'll know exactly what order to do them. Click here for more details.

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509 – Batch Processing – Audio Vs Video – And So Much More

This is one of those episodes where I'm all over the place. I start by talking about batch processing. I talk about my recently experiences with video content production. I talk about audio verses video production for someone who is just getting started. There are a few other items dropped in there as well.

Links mentioned in this episode:
– My VLOG Playlist: http://cliffeotc.com
– My YouTube Channel: http://YouTube.com/CliffRavenscraft
– Casey Neistat's YouTube Channel: http://www.youtube.com/caseyneistat

Here are some videos that I've produced recently

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508 – The Awesome Benefits of Having Your Own Audio Podcast


Have you ever wondered why I'm so passionate about audio podcasting? Why I decided to pursue a full-time career in helping others launch their own podcasts?

I promise you, when I first made the decision to pursue this full-time, it wasn't for the money!

Sure, over the past ten years, working very hard to build this business, I now generate a great living from teaching others how to podcast. However, it is the the benefits that audio podcasting offers to those who have a MESSAGE that they want to get out into the world, that drives me to help others launch a podcast.

In this episode, I share eight benefits that an audio podcast offers that no other online platform can come close to delivering.

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507 – Pricing: They Are Not Paying You For An Hour of Your Time

In this episode, I share some thoughts about the mindset of what people are paying for when they hire you for an hour of one-on-one coaching and/or consulting. When people pay you (whatever amount), they are not paying for an hour of your time, they are paying for access to the years of experience, knowledge and wisdom that you bring to the table.

I hope that this episode will inspire you to create a document where you can begin to take an inventory of all the value that you bring to the table. As you continue to grow, learning and experiencing new things (Including Failure), you'll be able to add to this list, increasing the value that you have to offer others.

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506 – 7 Ways That Doubling Your Rates Will Double Your Success

The concept of “pricing” was one of the greatest sources of anxiety for me in the early days of building my own online business. Over the past decade, I've seen that “deciding how much to charge” is a huge pain point for others who are creating products and services.

Almost everyone undervalues what they do and have to offer and, as a result, charge way too little. In this episode, I share what I have learned from my own experience with pricing over the years. I explain why people actually want to pay you more money. Listen to this episode to learn seven ways that doubling your rates, overnight, will double your success.

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505 – Live Event Planning


In this week's episode, I'm joined my great friend, Tim Schmoyer from VideoCreators.com.

Tim has been working on the plans for his own live event and invited me to lunch to talk about how things went with my Next Level Workshop this past weekend. He wanted to know what I sort of things that I did that went really well, what would I do differently, etc.

I figured that there might be some of you who will eventually host your own live events and that our conversation would be valuable if it were recorded. That is what you are getting in this episode. Two friends, who each operate a very successful online business, sharing ideas and thoughts about planning live events.

I hope you enjoy.

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504 – The Fear Involved With Creating New Products And Services And Apple Podcasts New Tags


In this week's episode, I talk about the fear that is involved when you step out to expand into a new product or services offering. I also share how I get through the paralysis that can occur when doubt, anxiety and fear about whether or not this next venture will work or not.

I also share few huge announcements that came from Apple regarding some exciting new features to the Podcasting rss feed specifications and the much anticipated podcast stats analytics from those who listen via the Apple Podcasts Apps.

Note: New audio intro for the podcast created by my friends at Music Radio Creative.

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503 – Audio Branding – Creating An Intro For Your Podcast

In this week's episode, I talk about what “Audio Branding” is and the step-by-step process that is involved in getting a professional intro and outro for your podcast. I also share my own history of audio branding over the past 12 years.

If you are ready to take the audio branding for your show to the next level, I encourage you to check out my exclusive audio branding package with Music Radio Creative at PodcastAnswerMan.com/audio.

Want to start or grow an online business around your podcasting efforts? The first live event hosted here in the Next Level Studio is coming up next week on Friday and Saturday (June 16th and 17th). You can check out all the details at PodcastAnswerMan.com/NextLevelWorkshop.

Also, The next session of Podcasting A to Z is only a month away. Sign up today at PodcastingAtoZ.com.

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502 – A New Podcasting Conference & Using Twitter For Microblogging

In this week's episode, I talk about a new podcasting conference that is coming on the scene. It looks like PodCon is coming to Seattle Washington December 9th and 10th, 2017.

I share why and how I am currently using Twitter as a microblogging platform once again. You can follow me @CliffEOTC.

I share a few recent thoughts about using auto-responder content within my mailing list. And yes, I am still very much in love with ConvertKit.

I also include a very special personal plug of the week. Be sure to check out Kay Kopit's podcast.

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501 – A Month of Next Level Projects

In this week's episode, I share some of the amazing things that I've been working on, over the past few weeks, to take several areas of my business to the next level.

Links mentioned in this episode
– Next Level Workshop – PodcastAnswerMan.com/NextLevelWorkshop
– Podcast Answer Man Equipment Package – PodcastAnswerMan.com/equipment
– Divi WordPress Theme – PodcastAnswerMan.com/divi
– Caddie Buddie Telepromter – PodcastAnswerMan.com/teleprompter
– Prompter Software for iOS – PromptSmart.com

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500 – How We Created A Business Around Our Podcasting Efforts

To celebrate the 500th episode of The Cliff Ravenscraft Show (aka Podcast Answer Man), I invited a very special guest, my wife Stephanie, to join me. In this episode, we share our “Origin Story” or “Our Podcasting Journey” of how we turned something that started as a hobby into a very successful online business. We hope you enjoy!

Would you like to create an online business around your podcasting efforts? Or would you like to your existing online business to the next level? If so, we would love to invite you to join us at our Next Level Workshop hosted right here in the Next Level Studio. Click here for more information and to get registered.

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499 – My New Video Studio Gear & Next Level Live Workshop Announcement

In this week's episode I talk about some of the new video hardware that I got for the video productions that I do in my studio. Also, I give the first mention of my “Spend The Day With Cliff” package and my upcoming Next Level Podcasting Weekend Workshop right here in the Next Level Studio Training Space.

Mentioned In This Episode:
(Links Are Affiliate Links)
-Email me if you are interested in the June 16-17 Workshop.
-Email me if you are interested in a “Spend The Day With Cliff” session.
-Roland V-1HD Video Switcher – PodcastAnswerMan.com/RolandVideo
-datavideo HDR-1 h.264 video recorder – PodcastAnswerMan.com/VideoRecorder
-BlackMagic Web Presenter – PodcastAnswerMan.com/WebPresenter
-Ecamm Live Software – PodcastAnswerMan.com/ecammlive
-Canon HF-G40 Camera – PodcastAnswerMan.com/hfg40
-Shure PSM300 IEM System – http://PodcastAnswerMan.comPodcastAnswerMan.com/iem

*If there were any additional links or resources that I mentioned in this episode that you do not see listed above, please leave me a comment below and I'll gladly update the post.

Below is the video that demonstrates my new video gear in action.

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498 – Life Management: How Do I Fit It All In?

Jerry, a listener to the podcast, recently sent me an email that contained the following statements.

“God is using your podcast to help change my life – not an exaggeration. I just listened to “Will Watching TV Make or Keep You Poor?” and loved every minute of it… It might be something you've already done somewhere, but I would really like to hear you talk about how you fit all of life in; how you get the “big rocks” in, as I'm sure you know the parable of the jar and the rocks, sand, and water… You talk about working so hard, watching all this TV (and all these movies), listening to a ton of podcasts as well as other things AND having what sounds like a healthy family life…

I go to work, come home and spend some time with the family, struggle through a few things, go to bed too late, get up early and do it all again without really being able to make any headway. What little time I actually give to these things, I mostly end up jumping from one project to the next without anything to show for it.

A lot of this, I think, comes from just not knowing what I should be doing at given times and wondering if I've given enough time to the most important things, which is why I'd love to hear how you do it.”

This episode contains my response to Jerry's question.

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497 – Will Watching TV Make or Keep You Poor?

Recently, a friend of mine posted a quote from John Rohn that said “Poor People Have Big TVs. Rich People Have Big Libraries.” Over the years, I've seen a number of successful entrepreneurs who wear the fact that they don't watch television as a merit badge. I've even heard a few folks who have passed judgement on those who might enjoy binge watching a television series on Netflix.

In this episode, I share my very authentic response to this Jim Rohn quote. After that, I share a total of eight benefits that entrepreneurs can get by enjoying a great television show or more every now and then.

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496 – How much personal information should you share in your podcast?

In this week's episode, I answer a question from a listener who's mother had been diagnosed with dementia and where the content was sort of a journal of the mom's progress. Family members had expressed concerns about the details being shared in the podcast and this person wanted my thoughts on how much personal information is okay to share in a podcast.

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What A Deep Dive Editing Session Looks Like

Since December 2005, I've created over 30 of my very own podcasts with over 3,600 podcast episodes. As you might imagine, I've become quite comfortable behind the microphone.

In fact, I've developed a method of creating content that I call “Live To Drive.” What this means is that I simply hit record on my recorder, I include everything I want to have in my episode, into the episode, as I am recording (including intro, outro or any other audio clips), and when I'm finished, I simply stop the recorder and I don't do any editing on the episode at all. In these “Live To Drive” episodes, my audience gets to hear everything that happened during to recording of the episode without a single edit.

Now with that said, there are still times when I record a podcast where, afterward, I think to myself… “hmmm, I might want to do a bit of editing on this.” There have been some episodes where I recorded for as much as an hour and fifteen minutes and, after editing, the final episode that was released was only 43 minutes in length, after I finished cutting out significant portions of audio during the editing process.

Recently, I recorded a lengthy audio segment that I knew I wanted to include in episode 497 of Podcast Answer Man / The Cliff Ravenscraft Show. After recording it, I knew that I wanted to do a “deep dive edit” on this recording before allowing it to be published to my audience.

I decided to fire up my Facebook Live Stream to share my editing process with my community. Those who were watching live and who have watched the replay on Facebook said that they found this over the shoulder look into my process very helpful.

For this reason, I've decided to the recordings from my Facebook Live Stream with you here. You'll notice that I broke the process into two separate Facebook Live Streams. The reason for this is that in the middle of editing, I needed to leave to go have dinner with my family. After I returned for dinner, I launched the second live stream and finished the editing of this audio segment.

I hope you enjoy.

Part 1:

Part 2:

495 – Thoughts On Instagram And Facebook Live Streaming

In this week's episode, I share some thoughts on using both Instagram and Facebook live streaming for building deeper relationships with your audience.

Here are the links to the products mentioned in the episode.
– Mobile Phone Tripod – PodcastAnswerMan.com/mobiletripod
– Mobile Phone Ring Light – PodcastAnswerMan.com/ringlight
– Smart Lav Plus Microphone – PodcastAnswerMan.com/smartlav

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493 – The Intrinsic Morality of Business

In this week's episode, I talk about some of the thoughts shared in the first section of the book Thou Shall Prosper by Rabbi Daniel Lapin. Essentially, if you believe that making money is a selfish activity, it will undermine your chances of financial success. I hope that this episode will be a catalyst for helping you develop a deep conviction about the intrinsic morality of operating a business.

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492 – Is Wealth A Limited Resource? And Is The Pursuit of Wealth Wrong?

In this week's episode, I talk about having wealth, defined as “having more than you need to survive. For most of my life, I had considered wealth as a limited resource. I also grew up thinking the the pursuit of having more than I needed to survive was wrong.

By listening, you'll learn how my Christian upbringing actually fueled this warped
mindset about money and wealth. I also share one of the first pieces of online content that helped me understand that wealth is not a limited resource and that when you create products and services, and sell them, everyone becomes wealthier in the process.

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491 There Is No Shame In Accepting Money For The Service You Provide

In this week's episode, I share a podcast episode that inspired me greatly this week. I talk about how I can be super passionate about a topic that I want to cover in my show, but how that passion can die down if I put off recording about it for a few days.

And most importantly, I share a story about how I once felt shame for charging clients money for the valuable service that I provide. More importantly, I share how my mindset on this matter has changed over the years.

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22 Tips For Better Podcast Interviews


 
podintOne of the benefits of having a podcast is the ability to connect with people who you might not, otherwise, be able to connect with. By building a loyal audience around a particular niche focus, you have something of great value to offer to others. Exposure to your community.

Inviting leading industry experts, your favorite authors, etc. to be a guest on your podcast is a great way to build your personal and/or professional network. You also have the ability to gain a bit of credibility by association through the process.

However, if not done well, a podcast interview can harm a potential relationship and damage the credibility you have with your audience. Over the years, I have certainly made my fair share of mistakes when it comes to podcast interviews.

I devoted the second half of episode 315 of my podcast to providing a total of 22 tips to help improve your podcast interviews. I've taken the audio just from that portion of the episode, cleaned it up a bit with editing and embedded the audio file above.

I'm going to share the list of 22 tips below. However, if you listen to the audio, embedded above, you will hear me go into great detail about each of these tips. It's worth a listen if you have the time.

22 Tips To Improve Your Podcast Interviews

1. When inviting a guest for an interview, be sure to clearly communicate the name of your show, the website address of your show, and what your show is about.

2. Explain why you would like to have this guest on your show.

3. Clearly communicate how long you are requesting for the interview to take place.

4. Be prepared by offering at least two to three time slots for the guest to choose from. Be flexible if those are not a good fit for their schedule.

5. Once you confirm a date and time with your guest, be certain to communicate how the interview will be conducted. Provide applicable information such as phone number or Skype contact ID, etc, and clearly communicate who is going to initiate the call.

6. If the interview is scheduled more than a week in advance, be sure to send a follow up reminder one week prior to the scheduled interview.

7. Regardless of when the interview is scheduled, send a follow up reminder the day before the interview. Be sure to communicate, again, how the interview will be conducted, the contact information, and who will be initiating the call.

8. Be sure to include the time and TIME ZONE when sending requests and any confirmations or follow ups related to the interview.

9. Consider sending an outline of questions that you will cover in advance of the interview.

10. If something comes up on your schedule, that would conflict with your scheduled interview, do not put this off, immediately contact your guest and let them know. Make sure to confirm that they received your message about the conflict.

11. Always mark off at least 30 minutes before your scheduled interview to prepare for the call.

12. Call your guest ON TIME! Seriously, be very respectful of their time.

13. Do not go over your time scheduled for the interview.

14. Follow up with a thank you note. This can be done via email, but it has more impact when you send a card (or gift) by mail.

15. Be prepared to give an introduction of your guest rather than asking them to introduce themselves.

16. When asking a question, don’t continue speaking and answering the question for them.

17. Don’t interrupt your guest when they are speaking.

18. Don’t give verbal agreements to every statement that they make.

19. Avoid questions that allow for simple one word answers.

20. Have an idea of the main points you desire to have come out within the interview, ask questions that get you to reach those goals and allow the conversation to flow.

21. Listen to your guest while they are speaking.

22. Make sure to learn how to pronounce your guests name correctly.

I hope that these tips will help you make you a great first impression with those you interview on your podcast.

This post is a part of my weekly podcast development email newsletter. Every week, I share the best tips, advice, tools, techniques and strategies related to podcasting. Register today at http://podcastanswerman.com/newsletter.

Thank you for being a part of my community.

Until next time, I encourage you to take everything you do to the next level!

Sincerely,

Cliff

489 – Support Ticket Systems And WordPress Themes

In this week's episode, I'm joined, once again, by my great friend, Mark Mason. Mark joined me to have a discussion about the various options that we had considered for implementing a email support ticket system into our online businesses and which one we both ended up using. We also talk about WordPress themes and a few other items that we've been working on to take our businesses to the next level.

Help Ticket Conversation starts at 00:07:05
WordPress Themes Conversation starts at 00:48:08

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488 – Could Working For Free Hinder The Growth of Your Business?

This week's episode is a bit unique. I was recently watching a SnapChat story from my friend, Sarah Stahl, where she was talking about how difficult it is to grow your own business. I can certainly relate to experiencing the struggles that one goes through when getting a business off the ground. However, Sarah shared that she had been working on her business for four years and that she was still struggling to figure out what next steps to take. This week's episode is almost like listening in on a coaching call between myself and Sarah.

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487 – You And Your Experience Are Your Competitive Advantage

Liz recently asked… “Hi Cliff! I have a question regarding being transparent, especially with things you're working on and the challenges/obstacles you face in your day-to-day work life. Do you ever worry about giving away the “secret sauce” about your biz as you're sharing what you're working on and your goals? Do you think that gives your competition an edge or gives someone an idea to do the same thing that you've shared you're working on?”

I share my answer to Liz in this week's episode of the podcast. I also share my thoughts related to Mark Mason's reaction to last week's Product Launch Fatigue episode.

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