379 What Do I Want To Be When I Grow Up?

by Cliff Ravenscraft on October 30, 2014

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Clever kidWhat Do I Want To Be When I Grow Up?
Earlier this week, I created a post on Facebook that said… “I’m amazed at what has occurred over the past nine years of my life. Though, at times, I feel that the past nine years are just the introduction to the amazing journey ahead. I feel like the story is just getting started.”

This week’s episode of Podcast Answer Man is unique in that when I hit record button, I had no idea what I was actually going to share in this episode. The only thing that I knew is that I wanted to talk about some things that have been on my heart concerning what I might be doing with my life several years into the future. I encourage you to click the play button to find out what I actually ended up sharing after I hit the record button.

 
 
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cashsnBEWARE: The Grow Big & Get Rich Quick Messaging
Lately, I’ve been seeing more and more messaging related to the benefits of podcasting that include the thought that folks can simply launch a podcast and quickly gain tens of thousands of listeners.

Just this past week, I was invited to become an affiliate of a podcasting software product that is going to be announced very soon to the podcasting community. The developer sent me to a website that explained the joint venture opportunity. In this episode of Podcast Answer Man, I share with you the extremely shocking message that I found in that video and my thoughts on the messaging that focuses on growing huge quickly and getting rich quickly.

 
 
Other Topics Covered In This Episode:
- Podcasting Exposure On Mainstream Television (00:01:13)
- New Media Europe Announcement (00:48:47)

 
 
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377 Teaching Others About Podcasts

by Cliff Ravenscraft on October 9, 2014

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whatisapodcast-imageWhat Is A Podcast? (00:01:34)
I enjoy introducing the world of podcasts to someone who has never heard of podcasting before. Not for the purpose convincing them to start a podcast, but actually start listening to podcasts. I am a firm believer that podcasts have a power to change people’s lives for the better like no other platform out there.

In this episode, I share an example of the language I use when describing what a podcast is to someone for the very first time. It just so happens that I was able to record such a conversation with someone while I happened to be out in the field recording an episode of my Pursuing A Balanced Life podcast. I also issue a challenge to all podcasters to make it a goal to introduce at least one person, each week, to the world of podcasting. This would be a true “podcast movement.”

 
 
Other Topics Covered In This Episode:
- More thoughts on the Slippery Slope (00:23:20)
- A possible way to save money on your mobile data plan (00:45:32)
- How Podcasting A to Z came into existence (00:50:25)

 
 
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376 The Popularity And Profitability of Podcasting

by Cliff Ravenscraft on October 2, 2014

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cashsn
The Popularity of Profitable Podcasting
It seems like everywhere you turn, someone is promoting how much money there is to be made from podcasting. This is not the first gold rush experience for the podcasting industry.

Back in 2006/2007 there was just as much talk about how folks could start a podcast, and that if they were to stick with it, companies would eventually be breaking down their doors, with piles of cash in their hands, looking for the opportunity to advertise on their podcast. When this didn’t end up happening to the degree that they expected, some folks declared that Podcasting was Dead.

Podcasting never went away and, to those who had already discovered podcasting, it remained just as popular to them as it was when they first discovered it.

For the past few years, mainstream media has caught wind of a few highly successful podcasts that were achieving great things and reported that podcasting had been “resurrected.” Each time, I chuckled. You see, I’ve personally helped thousands of people launch their own podcasts since 2006 and I’ve never seen anything but amazing growth since the day I’ve started.

There have been two radical growth curves for podcasting so far and I do predict that we are at the beginning of a third.

In 2005 Podcasting began it’s first major growth curve. This growth was made up mostly of those who I would describe as the “Technology Early Adopters.” There were hundreds of thousands of these geeks who simply went head over heels in love with podcasting, even though, at the time, we had to subscribe with software on our computer, download the .mp3 files, hook up a cable and transfer the audio to our portable media devices. It was a pain in the butt, but we loved the content and it was worth it to us.

By 2007, most “early adopters” who were really into technology had already heard of podcasting and made the decision about whether or not they were interested in it. The early adopters would try to share the joy that podcasting brings to their “non techie” friends.

The non-techie community was slow to catch on to the main benefit of podcasting which was its portability. For them, it was simply too difficult to sync the podcast episodes onto a device and take it with them. As a result, the growth of the podcasting audience, as a whole, began to slow greatly.

It is important to know that the number of those who found out about podcasts and became avid podcast fans continued to grow since the inception of podcasting. However, the growth was simply much slower after the podcasting craze had begun to saturate the early adopter community.

It was 2008/2009 when podcasting began a second major growth curve as the result of 3G and 4G mobile data plans, in conjunction with smartphone applications, that made it possible for anyone with one of these mobile devices to subscribe to and listen to podcasts right from the phone that they carried with them.

This second growth curve has been pretty steady as the result of the number of people who continue to upgrade to a smartphone and as mobile data becomes less and less expensive and the coverage continues to expand and become even more reliable.

I do believe that we are, relatively, at the beginning of a third major growth curve in the number of new people who discover podcasts and fall in love with them. There are three catalysts that I believe are the main reasons for this new, third, major growth in the podcasting audience.

1) The Podcasting Patent Lawsuit – I may be the only person who has seen the Personal Audio Podcasting Patent Lawsuits as a major blessing to the overall podcasting community. I predicted, from the beginning, that this patent battle would draw a ton of mainstream media attention and it did. Today, there are millions of people who have heard about podcasting, for the very first time, as the result of some sort of media coverage related to the podcasting patent lawsuit.

2) Apple’s latest mobile operating system – Apple’s iOS8 was released last month and there are now hundreds of millions of people who have an iPhone or iPad that now has a PODCASTS application on it THAT CAN NOT BE DELETED no matter what. This is HUGE! I’m already hearing tons of reports from podcasters who are hearing from brand new listeners to their podcasts who report that they found out about podcasts as a result of this new app that appeared on their mobile device.

3) Mainstream Media Coverage – There are more and more mainstream media outlets that are picking up on the growing popularity of podcasts. Folks from my community are consistently forwarding me articles from USA Today, The Wall Street Journal, The New York Times, etc. As a result of these stories running on these publications, or in a news story on television, millions of new people are discovering the world of podcasting.

I do have one main concern with all the attention that podcasting is getting. It goes back to how I started this post. It seems like most every story I read about podcasting, these days, has a major focus on how much money there is to be made in podcasting.

In this episode of Podcast Answer Man, I share my thoughts about Fast Company’s article titled “The (Surprisingly Profitable) Rise of Podcast Networks” and The Washington Post’s article titled “Podcasts are back — and making money.” I agree that there is more opportunity to generate income from your podcasting efforts than there ever has been before. I am certainly not opposed to generating income from your podcasting efforts either. However, I encourage you to listen to this episode as I share why I am so concerned about the media coverage that seems to focus so heavily on the “Profitability of Podcasting.”

 
 
Topics Covered In This Episode:
- The Profitability of Podcasting Articles – (00:04:11)
- Adam Carolla Speaks As Gag Order Is Lifted – (00:44:19)
- Check Out The Next Level Workshop at NextLevelStudio.tv (00:55:14)
- WordPress For Podcasters Tutorial Gets Fresh Update. (00:57:16)
- My Update on Spencer Haws – Check his 46th episode (00:58:25)

IMPORTANT NOTE: I want to thank Steve Chipman for providing the following comment on my YouTube video for this episode….
1

 
 
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375 – Slippery Slope

September 25, 2014

My Slippery Slope Moment I did it. I think I may have stepped onto a slippery slope. At approximately 29 minutes into this episode, I used the phrase, “You can’t see it if you are listening to audio.” I was doing something, that you could see in video, that would be of great interest to […]

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374 – Charging Money To Do What You Do – Favorite iOS 8 Features – Kindle Voyager – Podcast Patent Update & More

September 18, 2014

New Video Promo & Thoughts It Evoked (00:01:36) In this week’s episode, I talk about the awesome video that Jared Elrod created for my brand. I fell in love with the amazing production value of the first 33 seconds and I really got a good chuckle at the humorous approach to the call to action […]

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373 Building Relationships With Your Audience & Getting To The Next Level Involves Surrounding Yourself With People Who Are At The Level You Want To Achieve

September 11, 2014

Click Here To Register For The Next Level One Day Workshop! Getting To The Next Level Involves Surrounding Yourself With People Who Are At The Level You Want To Achieve I am excited to share a conversation that I recently had with my great friend, mentor and business adviser, Ray Edwards. (00:20:56) As I was […]

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372 My Backup Solution And How It’s Changed with Dropbox’s Increased Storage Limit

September 4, 2014

My Backup Solution Explained (00:08:35) I have created a lot of audio, hi-res photo and HD video content over the past several years. I also run a sizable business which is 100% paperless. Having local and online backup of all my data is absolutely essential to protect my business. In this episode I go into […]

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Do You Want To Create A Top Ranked Podcast That Generates Big Cash For You? If so….

August 31, 2014

Do you want to learn how to create a podcast that will instantly rise to the top of the iTunes ranking for your category? Do you want to learn how you can generate, thousands, tens of thousands or even hundreds of thousands of dollars from your podcasting efforts? If so…. Podcasting A to Z IS […]

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371 How Do I Balance My Business Life And My Faith?

August 28, 2014

How do you balance your business life and your faith? I’m often complimented on how well I consistently share my faith through the content that I create for Podcast Answer Man without ever sounding “too strong” or “preachy.” These comments tend to take me by surprise as I feel that I rarely talk openly about […]

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Live Q&A Broadcast for August 21, 2014

August 21, 2014

This week, I decided to release the audio recording of my closing keynote as my episode for Podcast Answer Man. I knew that I would still have a live audience that would come to my live show Thursday chat room. For this reason, I decided to have an impromptu Q&A show targeted specifically for the […]

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370 – Four Strategies For Changing The World With Your Podcasting Efforts – How you can make a powerful, positive, difference in the lives of those who listen to your show.

August 19, 2014

My Closing Keynote for Podcast Movement 2014 (00:06:25) In this episode of Podcast Answer Man, I share the audio recording of the closing keynote address that I gave to those who attended the Podcast Movement conference on Sunday, August 16th and 17th, 2014 in Dallas, Texas. In my talk, I explained that if you have […]

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369 Twitter Analytics And Many New Media News Updates

August 7, 2014

Twitter Analytics (00:25:51) It’s been several months since we’ve had a social media segment with my great friend, Erik Fisher. Today, Erik joins me to discuss Twitter Analytics. This service allows you to review how many views your tweets are getting on Twitter’s service and how much engagement each tweet is getting. We also briefly […]

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368 Six Tips For Dealing With Email Overwhelm & Shocking Podcasting Patent Lawsuit Update

July 31, 2014

Shocking Podcasting Patent Lawsuit Update (00:16:25) In this week’s episode, I share the story published by ArsTechnica that Personal Audio, LLC had attempted to drop the lawsuit against Adam Carolla, but Adam refused to drop his defence of the lawsuit. It seems that Personal Audio LLC, had dropped the other lawsuits that they had filed […]

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Podcasters Can Change The World!

July 29, 2014

When I left my career in insurance to pursue podcasting full-time, my decision was not fueled by how much money I could earn or how much popularity I could generate. I decided to devote my life to podcasting because I realized that this was the best opportunity for me to make a positive difference in […]

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367 What do you do when you know that what is needed to take your podcast to the next level is just outside your financial reach? And So Much More!

July 24, 2014

Next Level One Day Mastermind Event I’m very excited to announce my very first one day LIVE EVENT. I will be hosting the first Next Level One Day Mastermind event on Friday, August 15th in Dallas TX in the Galveston Room at the Westin Galleria. (pictured below) I describe this event in great detail starting […]

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366 How Much Should I Charge My Sponsor?

July 17, 2014

How Much Should I Charge My Sponsor? Some recently posted this question… “I’ve been approached by an ad agency about advertising in my podcast. They have a client that’s very targeted for my audience. So they’re asking me for rate information. I have no idea what to quote them, as I’ve yet to have a […]

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365 Growing Your Mailing List – Thoughts On Live Streaming & Video In General – And Much More!

July 10, 2014

Working Out The Kinks With My Live Stream (00:04:14) Some of you know that I have been broadcasting a live stream of the recording of my podcasts since 2006. Until recently, I never really talked about this a great deal. However, in the past few episodes, I’ve mentioned that I’ve been looking to take my […]

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363 Permission To Relaunch Your Podcast And Much More!

June 26, 2014

Permission To Relaunch Your Podcast During my current session of Podcasting A to Z, I had shared the story how I once did a complete relaunch of my Help I Got A Mac podcast by deleting the first ten episodes that I had published and restarting the show with a brand new first episode. One […]

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362 Podcasting App To Be UnRemovable in iOS 8? Three Ways To Read All Written Reviews of Your Podcast. Can You Fanscribe Your Podcast? And Much Much More!

June 19, 2014

Permanent Podcasting App in iOS 8? Special thanks to Troy Heinritz for alerting me to a Mac Rumors article noting that the Podcasts App, from Apple, is pre-installed in the new iOS8 beta 2 version of the software. If this remains in iOS8, it means that every iOS 8 user will have the podcasts app […]

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361 The Next Level Studio

June 14, 2014

I’m In My New Studio! I know that I’ve been talking about getting ready to move into my new studio for a very long time. We started the building process, of our new home, a full year ago. I’ve been dreaming of the day that I would actually have all this extra space for all […]

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360 Does Listening Via Stitcher Really Support Content Producers?

June 6, 2014

Why I Found Stitcher’s Last Email To Be Misleading! (00:34:32) Recently, the CEO of Sticher Radio, Noah Shanok, sent an email, to those who use their app, to apologize for “instances where their ad system performed in unexpected and sometimes suboptimal ways, for example by delivering ads at less than ideal times, serving repetitive ads, […]

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359 Should I Rebrand & Relaunch My Show To Take Advantage of New & Noteworthy?

May 29, 2014

Immediately after recording this episode, I announced to those who were watching live, in the chat room, that I would personally rate this episode about a 6 out of 10 on a quality scale. Going into the episode, I was pretty excited about the content that I had planned for the show. However, I ended […]

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358 Should I Use SoundCloud? Setting Boundaries With Your Audience? Co-Hosting Advice & More

May 22, 2014

Why Every Entrepreneur Should Become An Expert At Saying No! Recently, I received an email, from Gloria, that said… “I Just spent the day listening to your podcast! So valuable and I feel so blessed to have found it! In episode 321, you mentioned a talk you gave about four reasons entrepreneurs should say no. […]

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357 How Do I Get More Feedback From My Audience? And Much More!

May 15, 2014

    Catching Up On Voice Messages In this week’s episode of Podcast Answer Man, I share my latest thoughts as I continue to daydream about what life will be like when I am in my new studio space once our new home construction is complete. Also, in this episode, I answer six questions that […]

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356 The Response To Last Week’s Episode & An Interview With Dane Sanders

May 9, 2014

Response To Last Week’s Episode Last week’s episode of Podcast Answer Man prompted a large amount of feedback related to three items. First, I had made a point to produce the entire episode without a single audio clip included. Second, episode 355 was the longest episode, of Podcast Answer Man, that I have ever published, […]

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355 Why You Should NOT Start A Podcast – My Thoughts Regarding Spencer Haw’s Blog Post On This Topic.

May 1, 2014

This week’s podcast episode is unique in several ways. First, I made the intentional decision to not use any audio clips within the podcast from beginning to end. I did this as a means of motivation for brand new podcasters who may be struggling to find the right music or audio branding for their podcast. […]

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354 The New New Twitter – Book Recommendations – And Much More

April 24, 2014

The New New Twitter Is Getting Close It’s been a few years since Twitter had a major overhaul of their web user interface. Twitter recently rolled out a redesign of their User Profiles. The change to the new design will eventually happen for all users. However, you can click here to get the new design […]

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353 Can I Make Money If My Podcast Is Not A Business? How Long Can I Still Answer Every Email? Why Do I Not Recommend Using Your Media Host’s RSS Feed? And How To Avoid Interrupting Your Co-Host

April 17, 2014

Why Do I Not Recommend Using Your Media Host’s RSS Feed? Several people have been emailing me, recently, telling me that they have been getting a lot of conflicting advice regarding which rss feed they should use. Specifically, there have been many folks that have been told that the best option for new podcasters, who […]

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352 Twitter Photos – Photo Tagging – Skype TX – Patreon – Naming New Studio And More!

April 10, 2014

Twitter Photos & Tag Spam In this week’s social media segment, Erik Fisher joins me to discuss Twitter’s new ability to upload four pictures to a single tweet using their mobile application. We also talk about the ability to tag people in the photos you upload form the mobile Twitter app. This led us into […]

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351 On Air Signs – Shark Tank Podcast – And So Much More

April 3, 2014

Remote Controlled On Air Sign I don’t know why I didn’t think of this sooner. However, it recently occurred to me that I could use one of those WeMo switches by Belkin to operate a plugged in On Air Light/Sign that I could place just outside my studio. In fact, I may place a second […]

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Media Coverage For Podcasting – KUSI TV’s Good Morning San Diego

March 27, 2014

Most of you know that I flew to San Diego this week to speak at Social Media Marketing World. I had the incredible honor of being invited to promote my talk on KUSI TV’s Good Morning San Diego new show. The following is the video recording of that segment.

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VLOG – New Home Construction Update March 2014

March 24, 2014

Every day, I thank God for the opportunity to create a business that serves others, makes a positive difference in the lives of people all over the world and that brings a great deal of personal satisfaction and fulfillment into my own life. I am incredibly blessed. On my ABOUT PAGE, there is a video […]

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350 Ten Common Mistakes That New Podcasters Make And What To Do If You’ve Made Them – & Much Much More

March 20, 2014

Ten Common Mistakes That New Podcasters Make In this episode, of Podcast Answer Man, I share ten of the most common mistakes that I have seen thousands of brand new podcasters make. I not only share my thoughts on why these are mistakes, I also give suggestions of what you can do if you have […]

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349 Dealing With Negative Feedback – How To Come Back From A Podfade – DropCam Pro Review

March 13, 2014

Dealing With Negative Feedback It’s been a long time since I last covered the topic of dealing with negative feedback. Earlier this week, I was listening to the Jillian Michaels Show and she had an episode titled Haters Are Gonna Hate. In this episode, I shared about seven and a half minutes from Jillian’s show […]

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